January 16, 2019
John Rivers. Yes, we should thank Rivers for bringing his brand of barbecue to Central Florida through his 4 Rivers Smokehouses. But there’s more to this entrepreneur than just brisket and biscuits. Guided by his faith, Rivers has turned his attention from the kitchen to the community, holding fundraisers to benefit underprivileged kids and dispensing grants through the 4R Foundation. More recently, he launched the 4Roots Farm initiative, a program with plans to grow produce at a local farm and sell it to his restaurants, Orange County schools and AdventHealth locations, using the profits to fund agricultural education in Orange County while also helping provide fresh food to those living in food deserts. The scope and audacity of the program is impressive.