John Rivers’ diverse career experience spans two decades and ranges from managing a billion-dollar pharmaceutical distribution operation, to opening one of the fastest growing new restaurants in the Southeast with his Texas-inspired 4 Rivers Smokehouses in Winter Park, Winter Garden, Longwood, East Orlando, Gainesville, and Jacksonville, Florida.
Formerly the President of CuraScript Specialty Distribution, John managed the $1.4 billion pharmaceutical operation, leading strategic growth and business development efforts, which led to the creation of multiple companies, programs and alliances such as the Wal-Mart Specialty Pharmacy. Rivers’ previous positions as the Director of the Strategic Business Group for Johnson & Johnson, Cordis Division and Vice President of National Accounts for American Home Products fine-tuned his experiences in business modeling, strategic plan development and leadership skills. Read More.
Working from his garage, John’s ministry quickly grew in popularity, prompting the bottling of his 4 Rivers (4R) Signature Barbecue Sauce and the ultimate leap of faith to open the first of two 4 Rivers Smokehouse’s in Winter Park, Fla. (October 2009). Smoking more than 15,000 pounds of meat a week, the Smokehouse quickly became one of the fastest growing restaurants in Central Florida, serving a line of guests waiting up to 45 minutes to eat on picnic tables under an outside patio at his 1,350-square-foot restaurant.
Today, 4 Rivers Smokehouse continues the tradition of donating proceeds to local churches and school endeavors, and is prized for its superb balance of flavors in his 4 Rivers Signature Sauce. The recipe is multi-regional, making it a perfect fusion of sweet and tangy with a smoky spice finish that you’re sure to enjoy!
Always evolving, John Rivers hatched a new concept, THE COOP, a southern-inspired, fast-casual concept located at 610 West Morse Boulevard in Winter Park, Florida in April 2014.
Our Mission is Simple
To use our God-given gifts to support the local community, schools and charity organizations by building a business that distinguishes the 4 Rivers brand on the foundation of exceptional products, customer appreciation and uncompromised honesty, integrity and respect.
We hope you enjoy our products as much as our friends and family do. More importantly, we hope you consider joining us in support of the multitude of wonderful, important charitable organizations we support.
We are committed to producing the highest level of quality products and providing superior service to our customers, which distinguishes the 4 Rivers brand in the marketplace. Equally important, is our dedication to supporting our local businesses, schools, and charity organizations. We recognize the value of contributing to the growth of our community in order for our business to prosper. To that end, 4Rivers is proud to support organizations that are dedicated to building a stronger, safer and kinder community while creating hope for a brighter future for our children.